One of the key business trends which has been increasing over the past few years is the ability for individuals to start a home-based enterprise with the help of online marketing solutions. Retail websites are on the rise and the potential for success is very real. However, it is just as important to realise that willpower alone is not enough. Those who hope to reach their intended audience need to appreciate the importance of selecting a quality e-commerce provider. As there are many different ecommerce platforms in existence, knowing what to avoid as well as the hallmarks of a worthwhile solution is critical. Let’s address this topic in slightly more detail.
What to Look Out For
Would you ever purchase an outfit that did not fit properly? Why choose a vehicle that is entirely too small for your needs? These situations are just as relevant when referring to an e-commerce provider. It is important that the platform in question is able to be moulded around the needs of your organisation. Inflexible software will cause more problems than solutions, so it is best to avoid such systems at all costs.
Another pitfall involves architecture that requires a great deal of coding experience. Most individuals who are involved with the online sales industry have little to no technical expertise in terms of website design. It is therefore best to stay away from solutions which assume that you are completely familiar with CSS and HTML. In fact, this is one of the possible drawbacks associated with major web hosting firms such as WordPress. While it might appear easy to implement basic changes, problems can and will be encountered in the event that a major adjustment is needed. So, avoid e-commerce hosts that are overly technical in nature.
Now that we have highlighted some basic pitfalls to be aware of, what factors are associated with worthwhile and user-friendly services? One of the main indicators involves the intuitive nature of the system itself. In other words, select architecture that has been engineered for the online freelancer as opposed to the coding expert.
It is also a good idea to stick with solutions which boast a large number of reputable clients. For example, the e-commerce provider Shopify works with major firms such as Budweiser, The New York Times and Penguin Books. When accuracy and efficiency count, it pays to perform a bit of research in advance so that the correct decision can be made.
The ability to customise your website is a final feature to embrace. After all, you want to stand out from the crowd so that customers will be able to appreciate what it is that you have to offer. How many templates are available? Is is easy to make on-the-fly changes? In the event that you run into a problem, what types of customer support solutions are available? Answering these and other questions will provide you with the clarity required to decide upon the best service for your needs.
Advertorial written by Martha Brown